Clemson quarterback D.J. Uiagalelei has partnered with Dr. Pepper and can seem in its fashionable “Fansville” advert marketing campaign all through the faculty soccer season, the corporate introduced Wednesday.
Uiagalelei would be the solely lively collegiate participant featured within the “Fansville” commercials, which chronicle the lives of rival followers in a fictional school soccer obsessed city. Monetary phrases weren’t disclosed.
That is the second deal Uiagalelei has secured with a giant firm since title, picture and likeness laws took impact on July 1. Final month, Uiagalelei signed a deal with Bojangles, a fast-food fried rooster restaurant based mostly in Charlotte, N.C., to make appearances on the corporate’s behalf and share content material on his social media account.
“For me, NIL has been an awesome alternative to have the ability to work with manufacturers, to have the ability to do stuff like this,” Uiagalelei stated in an interview with ESPN.com. “If I used to be enjoying school soccer 5 years in the past, I would not be capable of do that. It is an awesome alternative for folks now to have the ability to construct off their model, generate income and work on completely different partnerships like Dr. Pepper. I am tremendous enthusiastic about it.”
Uiagalelei stated Dr. Pepper approached him in regards to the thought to work collectively. He stated he likes consuming the soda, and he additionally has loved watching the “Fansville” marketing campaign, now headed into its fourth season. Late final month, Uiagalelei taped a number of commercials and the primary one is scheduled to premiere on Aug. 23.
“I wished to do manufacturers which might be genuine to me,” Uiagalelei stated. “I do not wish to be one in all these those who do all these completely different manufacturers. I can have a long-standing partnership with Dr. Pepper. They go hand in hand with school soccer.”
Uiagalelei stated the business was filmed in a resort in Clemson, S.C. Along with his entire household there to look at, Uiagalelei was given a number of traces to say and stood in entrance of a inexperienced display to ship them. It was the primary time he had ever taped a business — or executed any performing for that matter — so maybe the most important shock was having make-up placed on for the digital camera.
“I used to be like an actual actor,” Uiagalelei stated with amusing. “It wasn’t like I used to be simply standing there. It is going to be cool when it comes out. I am tremendous excited to have folks see my character and see a distinct facet of me. I feel I did a fairly good job, so I hope the followers suppose so additionally.”
Uiagalelei goes into his first season because the Clemson beginning quarterback, changing Heisman Trophy finalist Trevor Lawrence, and the expectations are excessive. As a real freshman final yr, Uiagalelei began two video games when Lawrence was out with COVID-19 — together with an epic 47-40 double extra time loss to Notre Dame wherein he threw for 439 yards and two touchdowns.
Clemson opens the season towards Georgia in Charlotte, in a sport that may have early Faculty Soccer Playoff implications. Uiagalelei has taken the heightened expectations and NIL alternatives in stride, saying he doesn’t really feel any stress to succeed. And now that observe has begun, Uiagalelei stated his total focus is on soccer.
“I am a student-athlete first, so it goes faculty, then soccer, then on my off time I can do my model/NIL stuff,” Uiagalelei stated. “I do not put it as a important precedence. That is why I employed a workforce so they may deal with all that stuff as a result of I wish to deal with faculty and soccer and successful a nationwide championship.”