The NHL can have promoting on the entrance of staff jerseys for the primary time beginning within the 2022-23 season, a supply informed ESPN.
The league’s board of governors formally voted this month to approve jersey commercials. The NHL had surveyed its groups and located the vast majority of them in favor of jersey advertisements. The advertisements will likely be featured in a 3-inch-by-3.5-inch rectangle, which is bigger than the NBA’s 2.5-by-2.5-inch house for uniform advertisements.
The information was first reported by Sportico.
Earlier this yr, the NHL began exploring the income prospects for jersey commercials. NHL commissioner Gary Bettman mentioned in June that the NHL had no plans for jersey ads in the upcoming 2021-22 season, however left the door open for future promoting.
“I would not essentially say it is inevitable. It is one thing that makes good sense for us to be contemplating and taking a look at. However actually not for subsequent season. What occurs past that, I am not ready to foretell,” Bettman mentioned.
The NHL has allowed advertisements on apply jerseys relationship again to 2010. It additionally had company logos on the shoulders of World Cup of Hockey jerseys in 2016, a match it co-produced with the NHLPA.
For years, Bettman had been hesitant to have promoting on NHL sport uniforms, regardless of promoting on jerseys being prevalent in minor leagues just like the AHL and ECHL, and in leagues abroad. In 2015, Bettman mentioned the NHL “actually will not be the primary” sports activities league to permit the jersey advertisements, including that “you’d have to tug me kicking and screaming” to allow them.
However when the NBA allowed advertisements on its uniforms in 2017, it turned inevitable that the NHL would comply with, particularly with the COVID pandemic mandating the league open new income streams. It allowed helmet promoting for the 2020-21 season, and Bettman indicated that groups would proceed with that program. He mentioned that groups “retained greater than $100 million in income” due to improvements just like the helmet advertisements.
A supply informed ESPN that it is probably the location of the advertisements on jerseys will likely be left as much as particular person groups. Some sweaters would favor one spot over one other attributable to their design: Contemplate, for instance, the New York Rangers‘ diagonal lettering.