PHOENIX — The Fiesta Bowl Group introduced a multi-year partnership with Caesars Leisure on Monday, pairing one of many greatest postseason school soccer video games with authorized sports activities playing in Arizona.
It is the primary partnership between a university bowl recreation and an organization that focuses on sports activities betting. Caesars will host fan lounges on the Fiesta Bowl in suburban Glendale and on the Assured Charge Bowl, which is performed at Chase Area in downtown Phoenix.
Sports activities betting is ready to grow to be authorized in Arizona on Sept. 9.
Followers will likely be allowed to make bets at a sportsbook and bar on the plaza adjoining to Chase Area – which can be house to MLB’s Arizona Diamondbacks, who even have a partnership with Caesars – as soon as the constructing is prepared and goes by the required regulatory approvals. They will additionally use the Caesars Sportsbook app.
The partnership is one other signal of simply how accepted and widespread authorized sports activities playing has grow to be in a lot of the USA. A partnership of this type was as soon as virtually unthinkable in school sports activities.
“5 years in the past this was most likely taboo otherwise you did not even converse of it,” Fiesta Bowl Chief Advertising and marketing Officer Jose Moreno stated. “However that is the evolution of sports activities as an entire and we’re excited for it.”
Caesars will even be the title companion of the Fiesta Bowl’s pregame events and be the presenting companion of the sport’s kickoff luncheon. Dan Shapiro, the chief growth officer of Caesars Digital, stated the partnership helps place the corporate to be a market chief in sports activities betting.
“When this chance offered itself to be part of the Fiesta Bowl and Assured Charge Bowl, we actually jumped on it,” Shapiro stated. “We thought it was an ideal match for all the things we’re doing in Arizona.”
Shapiro stated that when skilled sports activities embraced sports activities playing, it was sure to trickle right down to the faculty degree.